Social media in the First State

Here's a report from First, Delaware's public media news magazine, on the surge of social media in the First State. Congrats to Ken Grant who has helped lead the initiative!

Watch the full episode. See more First.

Privacy on social media: It's really about control

What backlash? Facebook is growing like mad

When we discuss privacy, what we're really talking about is control over our personal data. This becomes increasingly important as new technology enables us to share more and more of it. We want to be able to restrict certain types of information to certain people.

Review: Engage Your Brand

Engage Your Brand by Lee Mikles


My rating: 4 of 5 stars
This book presents sound ideas and strategies about businesses using social media to connect with and engage its customers. Some real life examples from The Archer Group are included here. Also some examples of how _not_ to use social media. Concise, clear presentation and written from point of authority without being arrogant or overly-complicated. Most of the practices and philosophies I was already familiar with. This book served mostly as reinforcement of what I've learned in my own social media marketing practices.

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