Review: Engage Your Brand

Engage Your Brand by Lee Mikles


My rating: 4 of 5 stars
This book presents sound ideas and strategies about businesses using social media to connect with and engage its customers. Some real life examples from The Archer Group are included here. Also some examples of how _not_ to use social media. Concise, clear presentation and written from point of authority without being arrogant or overly-complicated. Most of the practices and philosophies I was already familiar with. This book served mostly as reinforcement of what I've learned in my own social media marketing practices.

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