Dave McGurgan writing samples

Updated July 2008. A selection of various writing styles including print and Web marketing, editorial content, advertorial, promotional copy, medical, pop culture and entertainment blogging. For more samples, please e-mail me.

Marketing/Promotional/Affiliate-driven content:

Joy Division DVD, CD & Vinyl Giveaway - Conceived and implemented contest to promote phillyBurbs.com must-have music content, build traffic and affiliate sales and generate new user registration.

Must-Have Movie Guide (phillyBurbs.com) - Conceived, created and maintain this evergreen movie guide to build traffic and affiliate sales in the entertainment sections. Oversee and edit submissions from staff, write content and promote it within site. Also see Must-Have Music Guide.

9 to Fried - Print and Web campaign to raise awareness of phillyBurbs' irreverent goof-off-while-you're-at-work blog, 9 to Fried. Worked with editorial and marketing teams to create Web site banners, print ads and billboards.

Freelance:

Super Lawyers magazine: Freelance writer since 2006. Write advertorial profiles of attorneys. Interview and research clients. Interact with production manager and editor to ensure content consistency.
Sample profile: Hinkle Elkouri Law Firm L.C.C., Kansas

"Get Carried Away With Bags and Totes" (Promotional Marketing Magazine) - Freelance assignment for Promotional Marketing Magazine. Interviewed sales representatives and researched promotional bag industry.

"Managing Cancer Registries, Battling Cancer" (For The Record Magazine) - Freelance assignment for health information management professionals trade publication. Conducted in-depth research on state and national cancer registries as well as interviews with cancer doctors and tumor registrars.